Local Online Marketing & Consulting Services

2006 Local Search Engine Statistics:

* 20 billion searches for local information were made in 2006.
* 70% of Canadian households do some kind of search for a local service or product on a monthly basis.
* 75% of Internet users have looked for services and products within an area close to their home or business.
* 55% of all Internet search engine searches are for local products and services.

Fast forward to the present (2010):

The growth of local search is simply staggering! Internet users are now far more likely to search for the products and services that they need via a desktop computer connected to the Internet or a SmartPhone device (unprecedented growth) rather than services like the traditional Yellow Pages. It’s safe to say that Local Business Online Search by internet users has absolutely exploded in popularity in the last few years and the trend going to continue as consumers embrace ever more powerful internet enabled devices.

Any business who is not taking online search seriously is going to face serious challenges going forward (they may have been seriously hurt already and not even know why). It used to be that many local businesses felt that they weren’t “big enough” to worry about Search Engine Optimization or Search Engine Marketing, but not doing so now will almost certainly put any business that ignores the new marketing environment at a severe dissadvantage as competitors sieze the opportunity and get their message in front of those who are seeking their goods and services at exactly the right time (when they are actively looking). 

Consider the following survey:

The takeaway from the above is obviously how important some kind of online presence is to savvy small businesses. Simply having a website is not enough. Businesses need to actively promote their online presence or become lost among billions of unseen web pages.

In addition, a new wave of change is coming. The day of the internet connected phone is upon us. In the months and years to come, more and more people will switch from desktop computers to smartphones as their primary means of internet conectivity. This will have a profound impact on those businesses that are “mobile ready” and those that are not.

In short, mobile search is taking off right now!

Is your business prepared? Pretend you’re a customer looking for what you offer and do a search (not for your business name, but for what you offer) on a desktop computer browser or mobile device. Is your business among the first listed? If not, we can help change that for you. In fact, we can work with you to improve your online business efforts in multiple ways, from highly targeted traffic generation to increased interaction with your website and ultimately the acquisition of more customers.

Thank you for your interest in this enterprise.

My name is Wayne,

I’m the driving force behind LocalOnlineMarketing.ca, and I’d like to welcome you to what I hope will be the begining of a special relationship between us:  the begining of a partnership of sorts.

You see, I’d like us to be your online marketing partner. I believe that our vast, practical, cost effective, and hands on experience can help you grow your business on the Internet in ways that you may not have considered before and at a lower cost than you might think. I also truly believe that whether with us or with some other internet marketing specialist, you ABSOLUTELY MUST make an INVESTMENT IN ONLINE MARKETING. Not to do so, while all of your customers move online, could mean the cripling of your business in the years to come. You know that your competition is waking up to this fact also. Why not let us help you to solidify your ’ONLINE PRESENCE’ before they do, and before they gain a significant advantage that will be harder and more costly to overcome over time.

Why should you trust me?

Simply because my results speak for themselves.  I’m proud to tell you that through many years of study, a lot of hard work, some opportunity coming my way, and an incredible amount of hands on experience, I’ve gotten pretty good at what I really love to do. Namely, making websites work, and generating LEADS for business! It’s my passion!

For some it’s golf, for me it’s developing business on the Internet through Search Engine Optimization & Marketing. I see each business as unique, and requiring it’s own special touch and plan for success. This is one of the things that makes it so attractive to me as a profession. Apart from tracking the constant evolution of the search engines like Google, Yahoo and Bing, this is what keeps it interesting for me. I see each business and its online challenges as a puzzle to be solved, and I get a very special thrill from bringing each one’s presence into the foreground when customers come looking. 

I’ve been doing this “online marketing stuff” for a long, long time now, both for myself and for others in some of the most competitive markets there are. As touched on earlier, I’ve pushed literally thousands of listings (Advertisments) “above the fold” in the search engine listings and hundreds more to #1 Top rankings (often dual #1 + #2 listings by design, and with multiple websites listed on that crucial first page of the search results). (Please see the section entitled: Ranking Accomplishments for basic screenshots of the scope of rankings achieved.)

I know how to fully assess the competition and develop a wining strategy to beat them and stay on top, because I’ve done it before – many times. My Keyword Research (the critical element) is second to none, and if you are wondering why your website gets so few visitors and even fewer customers, I can tell you why and what if anything you can do about it, and I will do that through our free consultation offer. I like the challenge. It’s like a kind of puzzle or game to me.

Imagine having a master SEO practitioner on your side, to help you “own more and more” of the carefully researched keyword terms that your customers are using to search for your goods and services. Imagine lots of new customers finding you and signing up for what you offer.

Keywords, Links and Content are the strategic areas where you must build a foundation with your marketing efforts. This is essential to your online success as more and more, everyone moves to Internet tools to find what they want. You need a Keywords, Links and Content Strategy, and you probably realize by now that you cannot have this strategy planned, executed and run by just anyone who knows how to find the “Free Keyword Tool” on Google and claims to be a SEO practitioner.

As the Director of SEO/SEM & Affiliate Relations for one of Canada’s top lead generation services I’ve been involved in just about every aspect of the online marketing process. I was able to produce spectacular success in the large insurance niches from March of 2007 to the end of January 2010, and later,  mortgages, with top rankings for all products under my direction. In January of 2010, I left this position to explore different opportunities. One of which is this Internet Business Consulting practice, which has turned out to be a highly enjoyable and rewarding experience: helping businesses (large and small) figure out how to grow their businesses in our now highly connected world.

I’ts a great feeling to be able to breathe new life into a business by delivering trafic and Leads. It’s a happy time for all when new lead generation picks up the pace – I feel lucky that I get to do this because it’s so much fun to me. But, it is also an honor to be have been selected in the first place, so I take the responsibility very seriously. If you hire us, I will direct all of my experience and knowledge toward wining the online battles on your behalf. I will reach into my big bag of (ethical) tricks, techniques and years of experience to make things happen for your business. Truth is, I really enjoy working with people to help ’GROW their businesses online’.

Delivering a steady stream of targeted buyers is absolutely essential to business survival, and in many cases relates to jobs, salaries, bonuses and possible livelihoods. I know that business need these SEO/SEM services if they are to compete in this new electronic age. So we take our responsibility very very seriously. We think it’s a very special thing that we do and so we consistently strive to do it well.

It’s kinda strange, but our team gets a real thrill out of getting a client’s business listings to the top of the SERP’s (Search Engine Results Pages), and then getting the click, and then getting the conversion (getting the visitor to take the desired action at the website). (You should know that Search Engine Optimization is far more effective if we work on Conversions at the same time) And then doing this again and again for multiple “Keywords” in the clients niche. For whatever reason, the process fascinates us endlessly.

I hope you take me up on the opportunity to chat about YOUR business and how we might GROW it online together (Yes, I will need a fair bit of your input to do it right, but it will be well worth the extra effort – I assure you). Send us an email via the “Claim Your Free Consultation:” contact form, and tell me more about your particular situation and goals. I would be happy to chat with you to explore what is possible. There is no charge for this service, and no, you do not have to be a big company with a huge budget to work with us. Of course, we like big companies too … but all you really need to have is a viable business with a marketing budget, and be sincere and committed to give it at least 3 – 6 months to see some results. (Often it’s much, much faster but it usually depends on how strong your competition is already)

Send us an email, and we’ll typically respond within a day or two (business days).

best,
Wayne.

P.S. It’s a blue hat, not a black hat –    (the picture does not do justice)