Local Online Marketing & Consulting Services

As much as I would like to take credit for all of the the rankings I was able to achieve while working for , I have to say that it would not have been possible without the full support and encouragement of this extraordinary employer. They allowed me to fully explore my passion for search marketing and experiment with many inovative and leading edge concepts. Thank You!

For anyone who is interested, I present the Reference Letter that was given to me shortly after my departure. Obviously, the results were mutually beneficial

It is pleasing to see that as of October 12th, on Google.ca, this website: LocalOnlineMarketing.ca now ranks #1 out of 64,300,000 competing pages for the keyword phrase “local online marketing”. (Perhaps it’s the kiss of death to publish these results but we shall see what happens  (Us veteran SEO’s are always a little paranoid about such things.) This ranking is also dependent on a variety of ongoing promotional activities which for a number of reasons we may choose to discontinue in the future (we are always conducting experiments and asking questions like: “just how much promotion is required to attain the top ranking?” and ”does the Return on Investment justify the continued expense?” ), so this position may not be the same when you view it months from now in a live search. You can see todays screenshot by clicking here

LocalOnlineMarketing.ca is an example of an exact match keyword domain (the search phrase “local online marketing” has about a thousand searces per month and as you can see, was registered as the domain for this website). It is also an extreme example of how helpful having the right keywords in a domain can be. As with most young industries like search, things are always changing and results could be different in the future. But, it seems unlikely that having keywords in your domain that are associated with what you do will ever be harmful. If you are just starting out, and you have the opportunity, it would be wise to do some thorough keyword research before selecting a domain. Even if you already have a website, it could make a lot of sense to set up a new website with a more helpful keyword rich domain name.

Here is another experiment that is being conducted on ranking an exact match domain name. (Click here to view, and here for “pages from Canada”) Admitedly, the site itself needs a lot of work, but this was an experiment in “ranking fast”, and not so much in creating a pretty website. Hopefully in the weeks/months to come, we find the time to “pretty it up” so that we no longer need that disclaimer