In the last few years, it has become increasingly obvious that advertising for small business has changed. People are turning to new and more convenient ways of finding the goods and services that they need. Overwhelmingly, people are going online in droves, and turning to the Internet to search, rather than using older forms of advertising like newspapers, magazines and the Yellow pages. Now, if your business cannot easily be found online, then you are going to have a much harder time generating new customers for your business.
It might seem that its easier to find an online marketing company for the larger Ontario cities like: Toronto, Ottawa, Mississauga, Hamilton, Brampton, London, Markham, Vaughan, Windsor, Kitchener, Oakville, Burlington, Richmond Hill, Sudbury (Greater Sudbury, Grand Sudbury) and Oshawa, as well as the Largest Regional Municipalities in Ontario like: Durham (Whitby),, Halton (Milton), Muskoka District (Bracebridge), Niagara (Thorold), Peel (Brampton), Waterloo (Kitchener), York (Newmarket) and Oxford County (Woodstock), because the larger populations of these areas typically means more local search marketing services and companies are easily available. But with the reach of the Internet, it is often just as easy for a competent internet marketing specialist in say Toronto to handle the local business marketing needs of a company in Niagara falls.
The key here is “competent”. Hey, just type “internet marketing toronto” or “search engine marketing toronto” and you’ll see thousands of results from folks claiming to be “Toronto SEO experts” – no doubt, some of them are, but many of them are not. Pick the wrong one, and they could even do damage to your online presence.
So what about local business Internet advertising in the smaller communities in Ontario?
Places like: St. Catharines, Barrie, Cambridge, Kingston, Guelph, Whitby, Thunder Bay, Chatham-Kent, Waterloo, Brantford, Ajax, Pickering, Niagara Falls, Clarington (Bowmanville-Newcastle), Sault Ste. Marie, Peterborough, Kawartha Lakes (Lindsay), Newmarket, Sarnia, Norfolk (Simcoe-Port Dover), Caledon (Bolton), Halton Hills (Georgetown), North Bay, Milton and Welland?
Are these smaller towns and cities too small to even bother with online advertising?
The answer is absolutely NOT! Local internet advertising can have a hugely beneficial effect for your business. Local internet marketing can reach out, not only into your local area, but depending on what kind of business you’re in, it can bring new customers from far and wide to your enterprise.
Similarly, businesses in even smaller areas in Ontario, like: Belleville, Aurora, Cornwall, Haldimand (Cayuga-Caledonia-Hagersville), Timmins, Quinte West (Trenton), Georgina (Keswick-Sutton), St. Thomas, Woodstock, Brant (Paris-Burford-St. George), Lakeshore (Belle River-Tilbury), Innisfil (Alcona-Lefroy-Gilford), Stratford, Orillia, Fort Erie, New Tecumseth (Alliston), LaSalle, Orangeville, Prince Edward (Picton), Whitchurch, Stouffville, Tecumseh, Bradford West Gwillimbury, Grimsby, Brockville, Owen Sound, Amherstburg, Lincoln (Beamsville-Vineland), East Gwillimbury (Holland Landing-Sharon), Kingsville, Clarence-Rockland and Essex, and countless others can all benefit from being FOUND online by their LOCAL CUSTOMERS.
Nowadays, if you own or manage a business, regardless of what your business does, you absolutely need an online presence to maximize your revenue potential.
Do you do business in a smaller town like: Port Colborne, Huntsville, Thorold, Cobourg, Collingwood, Midland, Pelham, Bracebridge, Napanee (Greater Napanee), Kenora, Wasaga Beach, Tillsonburg, Petawawa, Niagara-on-the-Lake, Pembroke, Ingersoll, Mississippi Mills (Almonte), Saugeen Shores (Port Elgin-Southampton), Elliot Lake, Erin, Gravenhurst, Hawkesbury or Temiskaming Shores (Haileybury-New Liskeard) or an even smaller town or village?
You should know that even in the smallest towns and villages in Ontario, there are potentially thousands of folks in your neighbourhood and the surrounding area that are looking for the service(s) or product(s) you provide, and the trend towards searching on the internet just grows stronger everyday. And if your business is located in one of these smaller areas but caters to a wider audience (like a vacation rental property) then there is no better way to advertise than through the internet. (This requires a slightly different approach, but we can help you with this too.)
It’s a fact that Local search engine optimization for your product(s) and or service(s) is essential to maximizing your opportunities to grow your business.
Is what you do somewhere in this list?: Veterinarian, Cars/Trucks Dealer, Boats, Motorcycles, Cosmetic Surgery, Mental Health, Therapist, Health Spa, Dentist, Oral Surgery, Beauty Spa, Chiropractor, Automotive Repair, Tire Shop, Car Detailing, Photographers, Pets, Lawyer/Attorney (ex: divorce, drunk driving, personal injury, class action, mediation, etc.), Accountant/CPA, Insurance (car, boat, home, life, etc), Computer Repair, Funeral, Catering, Home & Garden, Roofing, Landscape, Lawn Care, Sprinklers/Irrigation, Tree Removal, Pest Exterminators, Real Estate, Mortgage Broker, Marriage/Wedding (planners, photographers, dresses), Handyman, AC/Air Conditioning/Heating (HVAC), Electrician, Plumbing, Painting, Wood floor Repair/Installation, Flooring, Window coverings, Garage Door, Windows, Closets, Locksmith, Foundation or Concrete work, Home Remodeling (kitchen/bath/basement/deck), Home Theater, Pools/Spas/Hot Tubs, Sun Rooms, Carpet Cleaning or House Cleaning?
If you saw anything even close to your business in the above list, you can be sure that a strong online presence can drive a lot of new customers to your business. Ask yourself this: Could anyone even find my business on the Internet if they didn’t know its exact name? Try it by searching on the internet in the way a customer who didn’t know your business name would search.
Get in touch with us today, and see how we can make local internet marketing a cost effective, fun and profitable undertaking for your business. Take the first step, and sign up for our free, no obligation consultation – you’re sure to learn something valuable even if we don’t end up doing business together.
