Local Online Marketing & Consulting Services

Résumé: Search Engine Results – August 2011

purplean — Wed, 28 Sep 2011 01:22:25 +0000

It’s been a busy year here at LocalOnlineMarketing.ca and as a result, we’ve not updated this ranking section in quite a while. However, we decided to make a bit of time and post a small sampling of results from a four month campaign on four sites dealing with oriented strand board sheathing products. It’s too bad that we only had four months to work on their rankings because we’re convinced that another two or three months would have resulted in near complete domination of the most important keywords for their niche. We decided to post the results because it is indicative of what can be done in such a short space of time with sites that began with no rankings other than for their own names.

The sites with a small sampling of keyword search results were:

TallWallosb.com (Keywords: sheathing, exterior sheathing, exterior wall sheathing, wall sheathing, sheathing board, structural wall sheathing )

Pinnacleosb.com (Keywords: osb subfloor sheathing, subfloor sheathing, osb subfloor material )

Windstormosb.com (Keywords: wall sheathing, hurricane construction, hurricane proof construction, hurricane building code Florida )

Solarbordosb.com (Keywords: radiant barrier roof sheathing, radiant barrier sheathing, roof sheathing )

We’re especially pleased with getting two different sites (TallWallosb.com and Windstormosb.com) into positions #2 and #4 for their main keyword – wall sheathing (over 2 million competing results).

While these kinds of results are not always possible in only 4 months, it is quite surprising how often they are.

To Whom It May Concern:

purplean — Thu, 14 Oct 2010 15:19:04 +0000

As much as I would like to take credit for all of the the rankings I was able to achieve while working for , I have to say that it would not have been possible without the full support and encouragement of this extraordinary employer. They allowed me to fully explore my passion for search marketing and experiment with many inovative and leading edge concepts. Thank You!

For anyone who is interested, I present the Reference Letter that was given to me shortly after my departure. Obviously, the results were mutually beneficial

Résumé: Search Engine Results – October 2010

purplean — Tue, 12 Oct 2010 18:32:52 +0000

It is pleasing to see that as of October 12th, on Google.ca, this website: LocalOnlineMarketing.ca now ranks #1 out of 64,300,000 competing pages for the keyword phrase “local online marketing”. (Perhaps it’s the kiss of death to publish these results but we shall see what happens (Us veteran SEO’s are always a little paranoid about such things.) This ranking is also dependent on a variety of ongoing promotional activities which for a number of reasons we may choose to discontinue in the future (we are always conducting experiments and asking questions like: “just how much promotion is required to attain the top ranking?” and ”does the Return on Investment justify the continued expense?” ), so this position may not be the same when you view it months from now in a live search. You can see todays screenshot by clicking here

LocalOnlineMarketing.ca is an example of an exact match keyword domain (the search phrase “local online marketing” has about a thousand searces per month and as you can see, was registered as the domain for this website). It is also an extreme example of how helpful having the right keywords in a domain can be. As with most young industries like search, things are always changing and results could be different in the future. But, it seems unlikely that having keywords in your domain that are associated with what you do will ever be harmful. If you are just starting out, and you have the opportunity, it would be wise to do some thorough keyword research before selecting a domain. Even if you already have a website, it could make a lot of sense to set up a new website with a more helpful keyword rich domain name.

Here is another experiment that is being conducted on ranking an exact match domain name. (Click here to view, and here for “pages from Canada”) Admitedly, the site itself needs a lot of work, but this was an experiment in “ranking fast”, and not so much in creating a pretty website. Hopefully in the weeks/months to come, we find the time to “pretty it up” so that we no longer need that disclaimer

Why Local Search Marketing Services are Difficult to Price Without a Consultation

purplean — Thu, 30 Sep 2010 21:18:32 +0000

Unfortunately, pricing for our services is a bit difficult to tackle in this format, in the sense that it is near impossible to provide a menu and price list so to speak. Yes, there are certain things that we charge a standard fee for, like setting up your Google Business Listing, or properly submitting your site to a small or larger list of directories, but Lead Generation and Website Ranking is far more difficult to price.

This is because each business niche is different. Each business has more or less competition, depending on what it does and the sophistication of the competitors in that particular market. Obviously, it will be easier to rank a website for a dentist in a small town like Belleville (dentist Belleville), than for the city of Toronto (dentist Toronto).

Because of the wide range of difficulty depending on the Niche, we must do some research before we can establish a price.

The best way for us to proceed is simply for us to begin by having a chat about your business, and let us take a look at where things currently stand. The initial consultation will establish where the opportunities are for quicker results. It is rare that a business only needs a Google, MSN or Yahoo Business Listing set up, or some directory submissions (although these will definitely help) but we will let you know if that’s all we think you need. (Hey, we thrive on referrals, and if we treat you right, we know you’ll be back someday to do more business with us, and you’ll recommend our services to your friends and associates.)

So, let’s arrange a chat. Enter your details in the “Contact” form to get started today. There is absolutely no cost or obligation for this initial in depth consultation – which you are sure to benefit from whether we end up working together or not.

Ontario Local Business Online Marketing – ON Local Internet Marketing Services

purplean — Thu, 30 Sep 2010 20:49:47 +0000

In the last few years, it has become increasingly obvious that advertising for small business has changed. People are turning to new and more convenient ways of finding the goods and services that they need. Overwhelmingly, people are going online in droves, and turning to the Internet to search, rather than using older forms of advertising like newspapers, magazines and the Yellow pages. Now, if your business cannot easily be found online, then you are going to have a much harder time generating new customers for your business.

It might seem that its easier to find an online marketing company for the larger Ontario cities like: Toronto, Ottawa, Mississauga, Hamilton, Brampton, London, Markham, Vaughan, Windsor, Kitchener, Oakville, Burlington, Richmond Hill, Sudbury (Greater Sudbury, Grand Sudbury) and Oshawa, as well as the Largest Regional Municipalities in Ontario like: Durham (Whitby),, Halton (Milton), Muskoka District (Bracebridge), Niagara (Thorold), Peel (Brampton), Waterloo (Kitchener), York (Newmarket) and Oxford County (Woodstock), because the larger populations of these areas typically means more local search marketing services and companies are easily available. But with the reach of the Internet, it is often just as easy for a competent internet marketing specialist in say Toronto to handle the local business marketing needs of a company in Niagara falls.

The key here is “competent”. Hey, just type “internet marketing toronto” or “search engine marketing toronto” and you’ll see thousands of results from folks claiming to be “Toronto SEO experts” – no doubt, some of them are, but many of them are not. Pick the wrong one, and they could even do damage to your online presence.

So what about local business Internet advertising in the smaller communities in Ontario?
Places like: St. Catharines, Barrie, Cambridge, Kingston, Guelph, Whitby, Thunder Bay, Chatham-Kent, Waterloo, Brantford, Ajax, Pickering, Niagara Falls, Clarington (Bowmanville-Newcastle), Sault Ste. Marie, Peterborough, Kawartha Lakes (Lindsay), Newmarket, Sarnia, Norfolk (Simcoe-Port Dover), Caledon (Bolton), Halton Hills (Georgetown), North Bay, Milton and Welland?

Are these smaller towns and cities too small to even bother with online advertising?

The answer is absolutely NOT! Local internet advertising can have a hugely beneficial effect for your business. Local internet marketing can reach out, not only into your local area, but depending on what kind of business you’re in, it can bring new customers from far and wide to your enterprise.

Similarly, businesses in even smaller areas in Ontario, like: Belleville, Aurora, Cornwall, Haldimand (Cayuga-Caledonia-Hagersville), Timmins, Quinte West (Trenton), Georgina (Keswick-Sutton), St. Thomas, Woodstock, Brant (Paris-Burford-St. George), Lakeshore (Belle River-Tilbury), Innisfil (Alcona-Lefroy-Gilford), Stratford, Orillia, Fort Erie, New Tecumseth (Alliston), LaSalle, Orangeville, Prince Edward (Picton), Whitchurch, Stouffville, Tecumseh, Bradford West Gwillimbury, Grimsby, Brockville, Owen Sound, Amherstburg, Lincoln (Beamsville-Vineland), East Gwillimbury (Holland Landing-Sharon), Kingsville, Clarence-Rockland and Essex, and countless others can all benefit from being FOUND online by their LOCAL CUSTOMERS.

Nowadays, if you own or manage a business, regardless of what your business does, you absolutely need an online presence to maximize your revenue potential.

Do you do business in a smaller town like: Port Colborne, Huntsville, Thorold, Cobourg, Collingwood, Midland, Pelham, Bracebridge, Napanee (Greater Napanee), Kenora, Wasaga Beach, Tillsonburg, Petawawa, Niagara-on-the-Lake, Pembroke, Ingersoll, Mississippi Mills (Almonte), Saugeen Shores (Port Elgin-Southampton), Elliot Lake, Erin, Gravenhurst, Hawkesbury or Temiskaming Shores (Haileybury-New Liskeard) or an even smaller town or village?

You should know that even in the smallest towns and villages in Ontario, there are potentially thousands of folks in your neighbourhood and the surrounding area that are looking for the service(s) or product(s) you provide, and the trend towards searching on the internet just grows stronger everyday. And if your business is located in one of these smaller areas but caters to a wider audience (like a vacation rental property) then there is no better way to advertise than through the internet. (This requires a slightly different approach, but we can help you with this too.)

It’s a fact that Local search engine optimization for your product(s) and or service(s) is essential to maximizing your opportunities to grow your business.

Is what you do somewhere in this list?: Veterinarian, Cars/Trucks Dealer, Boats, Motorcycles, Cosmetic Surgery, Mental Health, Therapist, Health Spa, Dentist, Oral Surgery, Beauty Spa, Chiropractor, Automotive Repair, Tire Shop, Car Detailing, Photographers, Pets, Lawyer/Attorney (ex: divorce, drunk driving, personal injury, class action, mediation, etc.), Accountant/CPA, Insurance (car, boat, home, life, etc), Computer Repair, Funeral, Catering, Home & Garden, Roofing, Landscape, Lawn Care, Sprinklers/Irrigation, Tree Removal, Pest Exterminators, Real Estate, Mortgage Broker, Marriage/Wedding (planners, photographers, dresses), Handyman, AC/Air Conditioning/Heating (HVAC), Electrician, Plumbing, Painting, Wood floor Repair/Installation, Flooring, Window coverings, Garage Door, Windows, Closets, Locksmith, Foundation or Concrete work, Home Remodeling (kitchen/bath/basement/deck), Home Theater, Pools/Spas/Hot Tubs, Sun Rooms, Carpet Cleaning or House Cleaning?

If you saw anything even close to your business in the above list, you can be sure that a strong online presence can drive a lot of new customers to your business. Ask yourself this: Could anyone even find my business on the Internet if they didn’t know its exact name? Try it by searching on the internet in the way a customer who didn’t know your business name would search.

Get in touch with us today, and see how we can make local internet marketing a cost effective, fun and profitable undertaking for your business. Take the first step, and sign up for our free, no obligation consultation – you’re sure to learn something valuable even if we don’t end up doing business together.

British Columbia Local Business Online Marketing – BC Local Internet Marketing Services

purplean — Wed, 29 Sep 2010 00:59:41 +0000

To find the goods and services that they need, it is plain to see that people are turning to new methods of searching. In increasingly larger numbers, people are turning to the Internet to search and find, rather than using older forms of media like the Yellow pages, newspapers, and magazines. It is increasingly clear that most businesses are going to have a much harder time generating new business if they cannot easily be found online when people search for what they have to offer.

You might think that it’s easier to find an online marketing company for your business if you are in one of the larger BC cities like: Vancouver, Victoria, Kelowna, Abbotsford, Kamloops, Nanaimo, Prince George, Chilliwack, Vernon, Chilliwack, Vernon, Campbell River, Duncan, Port Alberni and Courtenay and the Largest Municipalities in BC like: Surrey (Metro Vancouver), Burnaby (Metro Vancouver), Richmond (Metro Vancouver), Abbotsford, Coquitlam (Metro Vancouver), Saanich (Metro Victoria), Delta (Metro Vancouver) and Langley Township (Metro Vancouver), as their larger population typically means more local business online marketing consulting services are available. But this is simply not true because of the reach of the internet, and just like everything else, not all online marketing consultants are worthy of the name.

So what about small business Internet advertising in the smaller communities in British Columbia?
Places like: Maple Ridge, Prince George, New Westminster, Port Coquitlam, West Vancouver, Mission, Penticton, Port Moody, Campbell River, North Cowichan, Langford, West Kelowna, Courtenay, Fort St. John, Cranbrook or White Rock

Should business in these smaller cities and towns in BC even bother with online advertising?

The answer is a resounding YES! Local internet marketing services (when properly executed) can have an enormous positive impact on a business, and reach out, not only into the local area, but far and wide, depending on the business. There’s no doubt, the Internet can bring new customers to your business.

Similarly, even smaller areas in British Columbia like: Oak Bay, Pitt Meadows, Port Alberni, Esquimalt, Salmon Arm, Squamish, Colwood, Central Saanich, Comox, Powell River, Prince Rupert, Parksville, Terrace, Sidney, Dawson Creek, Lake Country, Summerland, Williams Lake, North Saanich, Sooke and Coldstream and countless others can all benefit from being FOUND online for the goods and services they provide.

Nowadays, if you own or manage a business you need an online presence to CAPTURE LEADS & CUSTOMERS.

Regardless of whether you are into Cosmetic Surgery, Mental Health, Therapy, Photography, Pets, Veterinarian, Cars/Trucks Dealer, Boats, Motorcycles, Lawyer/Attorney (ex: divorce, drunk driving, personal injury, class action, mediation, etc.), Accountant/CPA, Insurance (car, boat, home, life, etc), Computer Repair, Real Estate, Mortgage Broker, Marriage/Wedding (planners, photographers, dresses), Health Spa, Dental Surgery, Beauty Spa, Chiropractor, Automotive Repair, Tire Shop, Car Detailing, Funeral, Catering, Home & Garden, Roofing, Landscape, Lawn Care, Sprinklers/Irrigation, Tree Removal, Pest Exterminators, Handyman, AC/Air Conditioning/Heating (HVAC), Electrician, Plumbing, Painting, Home Remodeling (kitchen/bath), Home Theater, Pools/Spas/Hot Tubs, Sun Rooms, Carpet Cleaning, House Cleaning, Wood floor Repair/Installation, Concrete, Window coverings, Garage Door, Windows, Closets, Locksmith, or Flooring work – the right online marketing expertise can make your business GROW.

Did you see your business somewhere in that list?

Ask yourself if anyone could even find your business on the Internet if they searched for the product or service you provide when they did not know your business name? Unless you have implemented an expert Search Marketing campaign, the answer is probably no.

Sure you could spend a small fortune and spend all your free time for the next year(s) learning how to do it yourself, but Search Engine Marketing is not what you do. You need to run your own business, not try to learn another – right? Local search engine optimization for your product(s) and or service(s) is affordable, immediately available and essential to maximizing your opportunities to grow your business. Let us prove what we can do. (Hey you found this page didn’t you? – It’s because of the particular content on this page as well as various off page elements that have taken years of practice to become expert at.)

You absolutely must have the right online presence to maximize your revenue potential from the internet.

We can Help You. We’d like to help you. Get in touch with us today, and see how we can make local internet an easy, fun and profitable marketing a reality for your enterprise in a cost effective manner.

Alberta Local Business Online Marketing – AB Local Internet Marketing Services

purplean — Tue, 28 Sep 2010 23:41:58 +0000

It is plain to see that people have turned to new methods to find the goods and services that they need. Overwhelmingly, people are turning to the Internet to search, rather than using older print media like newspapers, Yellow pages and magazines. If your small business cannot easily be found online with a decent presence, then you are going to have a much harder time generating new business.

Do you see your business somewhere in this list?: Cosmetic Surgery, Mental Health, Therapist, Health Spa, Dentist, Oral Surgery, Beauty Spa, Chiropractor, Automotive Repair, Tire Shop, Car Detailing, Photographers, Pets, Veterinarian, Cars/Trucks Dealer, Boats, Motorcycles, Lawyer/Attorney (ex: divorce, drunk driving, personal injury, class action, mediation, etc.), Accountant/CPA, Insurance (car, boat, home, life, etc), Computer Repair, Real Estate, Mortgage Broker, Marriage/Wedding (planners, photographers, dresses), Funeral, Catering, Home & Garden, Roofing, Landscape, Lawn Care, Sprinklers/Irrigation, Tree Removal, Pest Exterminators, Handyman, AC/Air Conditioning/Heating (HVAC), Electrician, Plumbing, Painting, Home Remodeling (kitchen/bath), Home Theater, Pools/Spas/Hot Tubs, Sun Rooms, Carpet Cleaning, House Cleaning, Wood floor Repair/Installation, Flooring, Window coverings, Garage Door, Windows, Closets, Locksmith, Foundation, Concrete work. If you saw anything even close to your business, you can be sure that a strong online presence can drive a lot of business. Can anyone even find your business on the Internet?

You may think that it’s somewhat easier to find an online marketing company for the larger Alberta cities like: Calgary, Edmonton, Red Deer, Strathcona (Sherwood Park), Lethbridge, St. Albert, Medicine Hat, Fort McMurray (Wood Buffalo ), Grande Prairie or Airdrie and the larger Alberta municipalities and counties in AB like: Foothills, Parkland County, Rocky View and Sturgeon County, as their larger population typically means more local business online marketing consulting services are available.

So what about small business Internet advertising in the smaller communities in Alberta?
Places like: Spruce Grove, Okotoks, Leduc, Lloydminster, Camrose, Fort Saskatchewan, Cochrane, Brooks, Stony Plain, Canmore, Grand Centre (Cold Lake), Wetaskiwin, Lacombe, High River, Strathmore and Sylvan Lake?

Should businesses in these smaller towns and cities in Alberta even bother with online advertising?

The answer is ABSOLUTELY YES! Hey you found this page didn’t you? (It’s because of how the content is deployed on this page as well as some off page factors that have taken years of study and practice to become expert at). In most cases, local internet marketing services can have a tremendously beneficial effect on your business and reach more people than other media, and reach not only into your local area, but depending on your business, can bring new customers from far and wide to your enterprise.

Similarly, businesses in even smaller areas in Alberta can all benefit from being FOUND online. Local residents may not know of your services, and if you sell to a larger audience, the increase in business can be immense.

Nowadays, if you own or manage a business, you absolutely need an online presence to maximize your revenue potential.

Local search engine optimization for your product(s) and or service(s) is essential to maximizing your opportunities to grow your business, and the trend to “online search” is only going to get stronger with the passage of time. You need to get started right now!

Get in touch with us today, and see how we can make local internet marketing a reality for your enterprise, large or small, in a cost effective manner. Get started right now, and let’s get your business growing again!

Did You Know? We’re living in extraordinary times

purplean — Sat, 18 Sep 2010 01:50:59 +0000

Résumé: Search Engine Results – January 2010

purplean — Wed, 15 Sep 2010 19:42:46 +0000

If anyone doubts that it is possible to dominate the first page of Google search results in an extremely competitive niche, I offer the following as proof:
Example 1 on Google.ca: “car insurance quotes”
Example 2 on Google.ca: “Alberta car insurance”
Example 3 on Google.ca: “car insurance quotes”
Example 4 on Google.ca: “auto insurance quotes”
Example 5 on Google.ca: “auto insurance broker”
Example 6 on Google.ca: “auto insurance agent”
Example 7 on Google.ca: “travel insurance quotes”
Example 8 on Google.ca: “car insurance brokers”
Example 9 on Google.ca: “auto insurance broker”
Example 10 on Google.ca: “second mortgage quote”
Example 11 on Google.ca: “car insurance quotes”
Example 12 on Google.ca: “mortgage quote”
Example 13 on Google.ca: “cheap auto insurance”

These rankings were held for YEARS! In fact, (not that there weren’t some serious and formidable challengers along the way) I never lost a ranking for more than a few weeks (maybe a month at most) during my entire tenure as Director of SEO/SEM & Affiliate Relations.

As my time as SEO/SEM Director for my old company was coming to a close at the end of January 2010, I made sure to chronicle my achievements with an extensive Rankings Check for all of the keywords I was trying to Rank for. While a close scrutiny will reveal several areas where rankings were not what I had hoped for, I believe the Rankings and broad reach that was achieved is without precedent in such hugely competitive niche’s in Canada. (Admitedly, I have not done extensive research on this – it’s more of an observation by myself and other SEO’s who know me.) I do not mention this to boast or brag, but simply to inspire confidence in you if you’re a small business manager (or big business manager) who is nervous about choosing the wrong organization to implement your online search marketing campaigns. No doubt, there are many false claims and charlatans operating in the “online advertising” space. I would like you to Rest Assured that we’re not one of them.

Rather than bore you with countless aditional screenshots, I’d like to present a few last shots of rankings from my records. These are by no means comprehensive, but simply some of the most relevent.

Car/Auto insurance on Google.ca: Example A

Life insurance, Business insurance, Motorcycle insurance & Critical Illness insurance on Google.ca: Example B

Health insurance, “Insurance”, Home insurance & Travel insurance on Google.ca: Example C

Classic Car/Auto insurance, Commercial Car/Auto insurance, Commercial Property insurance & Recreational Vehicle insurance on Google.ca Example D

And lastly, the Mortgage arena. Another HUGELY competitive niche, with lot’s of smart and well funded competition. This was a new venture for the company (launched about 9 months earlier), and experimentation was still going on with what worked best and what the right keywords were. Here you will see many top rankings, but also, several areas where campaigns had not yet been fully enabled on Googe.ca: Example E

It’s been a while since resigning as the SEO/SEM director for this company, so I have no idea how many of these rankings still hold. Search engines are constantly refining and changing the way they do things, and any SEO worthy of the label has to stay up-to-date with the changing ranking factors. It takes ongoing study and maintenance work to hold a spot for a long time against all challengers. Once again, this is not said to brag or boast, but simply to inspire confidence if you feel completely lost in this particular environment. (It’s OK if you do, I’m sure I would have a rough time trying to compete in the business you’re in :-} from a standing start.)

If these results can be achieved in such competitive niche’s as “Insurance” & “Mortgages”, just think what may be possible in your particular niche with expert keyword research and expert campaign implementation. This is advertising that really produces results.

Get in touch with us today, and we’ll assess what is possible with the time comittment and budget you have available. (I know that you know that you need to invest in online marketing – it’s more a matter of what is the right amount of time and money to budget for it) Let us help you figure out what makes sense in your situation. I believe we can achieve similar results for YOU and really GROW YOUR BUSINESS too!

Résumé: Search Engine Results – October 2009 – Top Keywords

purplean — Sun, 12 Sep 2010 19:35:31 +0000

Here are some screen captures for a few really “big” keyword terms in October of 2009. “Big Keywords” refer to the broadest and most competitive phrases. These are usually the hardest to achieve rankings for, but drive the most traffic. Most of these rankings are for the search engine Google®, because most traffic (about 70%) comes from Google. However, results on Microsoft’s “Bing”® and Yahoo® search were similar, and a few screenshots are included from “Bing” and “Yahoo” . Also, keep in mind that in most cases, the first three results and results on the right hand side are PAID results, not “free” organic traffic (see this picture for an explanation of how search results are typically displayed and an explanation of our notations). These screen captures were initially done to see how stable these rankings could be kept over time, and to keep track of competition. As you will see, if you peruse these various screenshots and ranking posts, the rankings were maintained for as long as I was in charge of the SEO/SEM for this particular company (years in fact). Most of these screenshots were captured on October 28 2009.

One aditional thing to consider is that slight differences in kewords like singular versus plural (quote vs quotes or car vs auto) are usually taken into account by the search engines, and to rank for both terms may require considerable additional effort.

Here’s one I’m really proud of. Over 17 million competing pages and beating out some of the biggest companies in Canada:
A search for “Insurance” on Google.ca: Example 1
Here’s another one I’m really proud of: ‘Authority Site’ Status achieved and over 24 million competing pages. (To be honest, I cannot take the credit – a lot of people worked very hard to make the site as good as it is – but I’m still really proud of my role in bringing it to Google’s attention – it goes to show what can be achieved when people work together to achieve a comon objective):
A search for “Canadian insurance quotes” on Google.ca: Example 2
A search for “best auto insurance quote” on Google.ca (nearly 38 million competing pages): Example 3
A search for “travel health insurance” on Google.ca (over 98 million competing pages): Example 4
A search for “car insurance” on Google.ca: Example 5
A search for “auto insurance quotes” on Google.ca: Example 6
A search for “auto insurance quotes” on Bing (Canada):Example 7
A search for “auto insurance quote” on Google.ca: Example 8
A search for “auto insurance” on Google.ca: Example 9
A search for “auto insurance broker” on Google.ca: Example 10
A search for “auto insurance agent” on Google.ca: Example 11
A search for “cheapest car insurance” on Google.ca: Example 12
A search for “car insurance rates” on Google.ca: Example 13
A search for “car insurance brokers” on Google.ca: Example 14
A search for “car insurance broker” on Google.ca: Example 15
A search for “car insurance broker” on Bing (Canada): Example 16
A search for “car insurance agent” on Google.ca: Example 17
A search for “best car insurance” on Bing (Canada): Example 18
A search for “auto insurance rates” on Google.ca: Example 19
A search for “auto insurance quote” on Yahoo (Canada): Example 20
A search for “business insurance” on Google.ca: Example 21
A search for “business insurance quotes” on Google.ca: Example 22
A search for “home insurance” on Google.ca (nearly 5.5 million competing pages): Example 23
A search for “home insurance quote” on Google.ca: Example 24
A search for “home insurance quotes” on Google.ca: Example 24
A search for “health insurance” on Google.ca: Example 26
A search for “critical illness insurance” on Google.ca: Example 27
A search for “condo insurance” on Google.ca: Example 28
A search for “property insurance” on Google.ca: Example 29
A search for “medical insurance” on Google.ca: Example 30
A search for “travel insurance” on Google.ca: Example 31
A search for “travel insurance quote” on Google.ca: Example 32
A search for “life insurance” on Google.ca: Example 33
A search for “life insurance rates” on Yahoo (Canada): Example 34
A search for “life insurance quotes” on Google.ca: Example 35
A search for “life insurance quote” on Google.ca: Example 36
A search for “motorcycle insurance” on Google.ca: Example 37
A search for “mortgage rates” on Google.ca: Example 38
A search for “mortgage rates” on Bing (Canada):Example 39
A search for “mortgage rates” on Google.ca: Example 40

Once again, this graphic explains our notations and shows how search results are displayed, including maps, paid listings and so called “free” organic listings: “Toronto auto insurance quotes”
Same as above, but half size: “Toronto auto insurance quotes”