We can provide a wide variety of cost effective Internet marketing services for business. We typically begin with Expert Keyword Research (the absolute and essential foundation of Online Marketing) and then add various other options depending on the particular business or service involved (your particular niche).
Keyword Research – Essential!
Keyword research is the most important element of organic online business. On the Internet, a business is most often found by the keywords people enter in the search engines. Identifying the keywords that potential customers enter to find your business or service is the key to online success. In addition to the keywords for your business it is important to combine them with the location names near your business and other relevant ‘modifiers’ like “cheap”, “buy”, “find”, “tips” etc. etc. (there are many that can be used depending on the particular business). This powerful combination will then lay the groundwork for all major traffic techniques from search engine optimization, to being ‘FOUND” in local search and also in pay per click advertising.
Natural Search Results (Organic Listings)
The natural search results are often the most trusted results because these are the results the search engines have scoured the earth to find as the best sites to show related to what they think the user is looking for. We provide a service to help you get ranked high in the natural search results bringing more prospects and customers.
Link Building
Improve your search engine rankings by getting more of the right kinds of links pointing at your website. After years and years of doing this, we can truly say that we are experts at this essential but tedious process. We can take this awful burden off your shoulders and deliver results that will astonish you.
Local Business Search Results – Including Maps and Getting Found on Mobile Devices!
Google and other search engines will often provide a map with listings of 10 of the top businesses related to those keywords. This is often the first place consumers look at when trying to find a local business. We help your site get ranked high in the local search to provide you with a steady stream of qualified prospects and customers.
Local Search like: Google™ Local, Yahoo™ Local and Microsoft™ Bing™ Local, is growing at an astonishing 50% per year – it is plain to see where this is going with the rapid growth of amazing, portable internet connected devices like Apple’s iphone and Blackberry’s smartphones. Don’t get left behind as your customers move online.
Pay Per Click
Another area that search engines show in their results are the paid advertisements. We can create the ads, organize the keywords, create the campaigns and optimize the results providing you with another stream of prospects and customers. This is the quickest way to get new prospects and customers to your site.
Article Marketing
We’ll help you write articles (or we can write articles for you) and then distribute them on article directories on the Internet. These articles will be rich with the most important keywords related to your business. By creating and distributing article in article directories, prospects have other ways of running across information about you and your business that extends beyond search engines. These articles are often republished in newsletters and other websites bringing prospects that not only are interested in the topic of the article but are very inclined to do business with you because of the information the learned about you in the article.
Blog Marketing
We’ll create, and if you want, maintain one or more blogs for you. The search engines love blogs especially if they are updated regularly. We’ll provide the expertise to set up an optimized blog, then create regular blog posts that are rich with your targeted keywords, then we’ll publish and announce the new post to over various blog directories. Like article marketing, blogs brings in customers not currently searching using search engines. Blogs also help your website get ranked higher in search engines, a two for one marketing technique, bringing in both direct traffic through readers reading the blog posts and also through improving your search engine rankings.
Video Marketing
One of the most fun and effective marketing tools can be Local Video Marketing. Your customers are increasingly interacting with all kinds of visual media online, and they are increasingly open to all kinds of creative presentations by local service providers and merchants. But, regardless of of their preferences, they are increasingly searching ONLINE, for what you have to offer. The trick is to be there when they do.
With the popularity of Youtube and other video sites, it is important to have videos on these services to be “found” by prospects and customers. Youtube is now the second most popular destination online, where people search for solutions to their problems. We provide simple yet effective videos that will lead more prospects to your site and grow your business.
Here is a sample of what might be possible for Your Local business (a video like this costs $495.00 CDN) Click the screen to watch it.
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Online Press Releases
Another way for prospects to stumble upon information about your business is to use press releases. (Online Press Releases also help to improve your search engine rankings) In the old days, press releases would be created and then sent via fax to newspapers and magazines that targeted your desired prospects. Now with the advent of online press release distribution services, a press release can be created and distributed electronicaly. It provides the double benefit of getting more information about to a broad range of users and also increases the number of links back to your site. So you get immediate traffic from people reading your press releases plus you improve your search engine rankings, leading more people to visit your site when they are searched for terms related to you. We create the press releases and then distribute them electronically for you.
Email List Building
One of the most important services we provide is to build your lists of prospects and customers. Often people coming across a website are just in the curiosity stage. They are seeing who has a product or service they might need in the future, or maybe they need it now but don’t actually have the time or resources to take pursue it right now. We help you entice visitors to your site, provide you with their name and email address so you can regularly contact them providing information about your products and services. Then when the time is right they are reminded of your capabilities and buy from you.
How many time have you searched for some solution on the Internet only to get a phone call or have an important meeting come up, keeping you from taking action. This happens with people visiting your site as well. An online business can often double or triple their sales rate just by offering a highly visible and easy-to-use contact form, to build a list of prospects and then develop a relationship with them.
Testing and Tracking
Too many online businesses take actions to improve their traffic or get more visitors to take action like calling your company but then never check to see if it is actually improving. It is like shooting arrows in the dark and never looking at the target to see if you need to adjust your aim. We build that into everything we do. We not only try different keywords, different wording, different calls to action, we track which combinations provide the best results. Even small improvements in 5 or 10 areas of traffic and conversion can have dramatic results in growing your business.
Potential Search Engine Domination
Google and other search engines have three different areas where they return search related results.
On the top and right hand side, they display ads related to the keywords the user entered.
Often, for certain keywords, they will display a map with the locations and names of up to 10 local businesses.
And of course, there’s Mobile – the fastest growing segment of the industry right now. Look around, everyone’s got a cellphone – increasingly Internet enabled. This is the future of online marketing, requiring a different marketing approach – we can help you with this too.
We can help you show up in all of these areas so that you can be found prominently on the first page of Local Internet searches by potential customers looking for products and services like yours in your location.
Seriously, Could You Handle A Surge of Sustained New Business?
Before you click that “contact us” now link, consider if you are truly ready for a potential surge of new business. The results can be dramatic, and we’ve actually seen some businesses even struggle with such rapid growth. (Frankly, we’d much rather work with someone who has thought the process through a bit, and understands what is required on various levels to make for a successful outcome for both you and us.)
If the answer is absolutely Yes!, Then get in touch with us via email. Click: (Contact Us)
Take Action Today
Whether your goals are to make more sales, get leads for your practice, trade or business, or get some kind of a message across to a targeted audience. We can make more of it happen. Usually, A LOT MORE!
We are happy to provide a free assessment of your situation and initial recommendations as to how you can achieve your goals online at a cost that makes sense. This is an investment in your business that can have a major return.
If you would like to grow your business and increase the effectiveness of your online marketing, contact us today and we’ll provide a free evaluation of your site and let you know the various ways you can bring in more money from the Internet.
Schedule Your Free Consultation!
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